TOUCHPOINT CASE STUDY
Transform Hospital Dining and Boost Sales with a Hospitality-Inspired Makeover
Table 137
At our client hospital in Miramar Beach, Florida, TouchPoint Support Services saw more than a hospital cafeteria – they saw untapped potential. The goal? Turn a functional space into a destination dining experience that keeps caregivers on campus, attracts guests, and elevates the perception of hospital food.
The Dining Dilemma
TouchPoint faced multiple challenges:
- Outdated decor and limited menu variety
- Strong competition from nearby franchise restaurants
- A hospital preference for keeping staff on-site during breaks
To compete, TouchPoint needed to offer more than convenience. They needed exceptional service, food quality, ambiance, and value – all under one roof.
Introducing Table 137®
In January 2022, TouchPoint launched a six-week transformation of the café into Table 137®, a modern, upscale dining concept designed to create a calming, restaurant-quality experience within a hospital setting.
Key upgrades included:
- Modern aesthetics: new flooring, furniture, décor, and digital signag
- Operational enhancements: optimized customer flow and new food service equipment
- Menu innovations: handcrafted pizzas ready in 90 seconds, interactive food stations, and expanded offerings
- Ambiance upgrades: custom music, scents, and refreshed associate uniforms
- Premium Roast Coffee station: high-quality brews rivaling national chains
A New Standard for Hospital Dining
The outcome was transformative:
78% increase in year-over-year café sales
Significant rise in non-hospital guest traffic
Rave reviews from leadership, associates, and visitors
Scalable for the Future
With the success of Table 137® at Emerald Coast, TouchPoint is expanding the concept across other facilities. Multiple design variations are available to fit different space needs, allowing for system-wide adoption of elevated, efficient, hospitality-driven hospital dining.
